The phenomenon of corporate sustainability has been recently flourishing the market due to the new trend of being economically friendly. What a sustainable company has to offer is that they are making changes to suit the needs of the consumer as well as mother nature, hoping to reduce the corporations giant ecological footprint.
Some brief examples of business sustainability include using natural oils and sweeteners in place of artificial products to create food and using natural fabrics to create better clothing. One company, OQOQO, the sister company of Lululemon are making their mark in business sustainability by offering all their clothes to be made with at least 76% of natural materials such as hemp, organic cotton, etc. This new line of clothing is hoping to attract new consumers by converting them into followers of the new trend: sustainability.
No comments:
Post a Comment